I USED TO BE LIKE YOU...
In building my training and coaching business, I have experienced how hard it is to scale and move beyond 1-on-1 coaching...
My need to serve people with a personalized approach led me to charge higher and higher rates for my time. Not bad but I was working 100 hours a week and hit a limit to how much I could earn. Does this sound familiar to you? Are you still exchanging time for money in your business and unable to leverage your time to build one to many products. That was me 5 years ago. I trained for Tony Robbins and had private coaching clients but it was a non-scalable model.
This is currently the case for most trainers and coaches I meet:
They are working long hours, 1-on-1 with clients
- They keep adding expensive credentials to increase their hourly rate
- They are unable to spend time developing a high-ticket offer to sell 1-to-many
- They are exhausted and frustrated but need to keep going to make ends meet
This, my friends, is the biggest lie in the coaching industry. It is not how good you are as a coach it is about how big of an impact you can make with your business. How to serve and transform many more people.
BUT THEN IT ALL CHANGED...
I learned from one of my mentors, Dan Pena, that the missing piece in my business was scalability. You can only grow your business if revenues are no longer depending on how much time you put into it. I had to move from IN the business to ON the business. I started creating group coaching and training programs and this is when my business exploded and took off. The impact I could make with my teachings just multiplied and likewise my revenues.